Digital Experience Intelligence (DXI)

Data-driven & efficient: perfect your customer journey with FullStory and UDG 

PIA UDG – Digital Experience Intelligence (DXI) mit FullStory

Far more than a Product Analytics tool

FullStory enables you to align the 'what' and the 'why', combining quantitative and qualitative insights to create testable and measurable hypotheses. Utilising Digital Experience Intelligence (DXI), FullStory integrates analytics, comprehensive session details and collaboration tools into a single platform, providing a comprehensive and enhanced understanding of the digital customer journey. This integration unites your product, support, UX and marketing teams across functions. UDG is proud to be among the first expert partners in the DACH region to support you in refining your customer journey with FullStory.

Screenshot of a product website with data from FullStory depicting user behaviour on the website and interaction data.

Your free live demo

We are happy to demonstrate how you can enhance your customer experience with FullStory and UDG, either through a free live demo or a video analysis.

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Gain and retain more loyal customers

Each click represents an opportunity to impress customers, so it is essential to enhance digital experiences across all digital touchpoints to ensure customer retention and engagement.

Increased sales through conversions

Identify issues that impact your revenue, understand how many customers are affected and contextualise this data with real user sessions based on factual data.

Find, prioritise and solve DX issues faster

From costly development time to lost customers: developers have access to the relevant data they need to identify, prioritise and eliminate bugs efficiently and effectively.

Find answers as fast as you can type with FullStory

Every obstacle on the customer journey has the potential to result in the loss of business. We have all encountered situations where a specific function could not be located immediately, prompting users to seek alternative options. FullStory identifies these obstacles and utilises data to provide insights into the customer experience, enabling informed decision-making.


  • 1. Get the FullStory: Implement a future-proof setup, reduce friction losses in agile development cycles and coordinate across teams in your single source of truth for the customer experience.

  • 2. Understand user behaviour: Discover the true behaviour of your users, understand the reasons behind their actions and use the power of AI to improve your services.

  • 3. Discover the unknown and prepare for anything by gaining a comprehensive overview of your product at all times. This will enable you to find answers as quickly as you type and bring critical metrics to the forefront.

Insight DXI – The FullStory Whitepaper!

Download your exclusive FullStory whitepaper ‘Closing the gaps—Why Digital Experience Intelligence goes much further than traditional product analytics tools’ via our form.


UDG: Your personal FullStory expert partner

By your side at every digital touchpoint: As one of the first FullStory Expert Partners in the DACH region, we assist you in integrating and implementing Digital Experience Intelligence (DXI) across all channels. For instance, we customise your cross-team dashboards and help you interpret evaluations and derive specific recommendations for action.

In summary, we offer a comprehensive range of solutions that enhance the customer journey, from conversion to UX. As your dedicated partner for the digital customer experience, we provide personalised services to meet your business needs.

Graphic of customer benefits of the UDG and FullStory partnership.

You're interested in FullStory and want to know how we can help you perfect your customer journey?