UDG is your Usercentrics partner
Future-ready marketing with Usercentrics
How Consent Management helps comply with GDPR principles
The introduction of the General Data Protection Regulation (GDPR) in 2018 has led to a period of uncertainty within the advertising industry. At the beginning of October 2018, the European Court of Justice ruled that website operators must obtain explicit consent from users for the storage of integrated cookies for marketing and advertising purposes.
In addition to cookies, comparable technologies such as pixels, Social Media buttons, embedded YouTube videos, Twitter feeds and Google Maps are also affected. To avoid fines, website operators therefore need to act. Valid consent must demonstrably fulfill requirements such as voluntariness, information and revocability.
Usercentrics – more than a Consent Management platform
At UDG, we use Usercentrics, the market-leading solution in the field of Consent Management Platforms (CMP). Usercentrics enables user consent to be obtained, managed and legally documented across all digital channels in compliance with data protection regulations.
In addition to the standard function, this software is particularly versatile and scalable across the range of functions. From the fundamental version to the creation of tailored solutions for your company, every requirement can be met. We at UDG are pleased to offer our guidance on the optimal solution for your needs.
Conduct your own personalised test!
Is your website already sufficiently protected in accordance to current legislation?
Would you like to know whether your website or app already fulfils the legal requirements? We offer a free, non-binding test audit to verify this and identify any necessary courses of action.
Should you be interested, please do feel free to send a short message to getintouch@udg.de or contact us at +49 178 333 16 77.
Reasons for Usercentrics in summary
The use of Usercentrics helps to reduce development costs.
The software can be implemented quickly and seamlessly on your website.
All basic functionalities are available 'out of the box' immediately.
The backend makes it easy and straightforward to adapt the layout of the visual elements to your company's CI.
As soon as Usercentrics is activated, the front-end elements you have selected appear automatically when the (not yet) identified visitors visit your website or within your app. These elements can be easily accessed at any time to adjust the settings.
Usercentrics provides long-lasting security solutions.
Usercentrics is dedicated to the continuous development of its software, ensuring compliance with future legal requirements. Usercentrics customers therefore not only save their own development costs but also benefit from future developments and thus remain legally compliant in the future as well.
Usercentrics provides a convenient interface for managing technologies and data protection texts.
Site visitors can consent in groups or individually (for specific technologies) as they wish.
Usercentrics provides over 1000 predefined data protection texts for all common technologies and always keeps them up to date.
You can also customise texts as required via the Usercentrics backend.
Usercentrics supports more than 35 languages.
Usercentrics includes tools for reporting and controlling.
Visitor behaviour (opt-in vs. opt-out rate) can be evaluated using reports.
Our team at UDG is happy to advise you on how you can increase your consent rates.
The included monitoring function constantly ensures that the collection and transmission of usage data is checked. This means that you are well prepared for potential audits by data protection authorities.
Usercentrics is compatible with TCIF and complies with international law.
Usercentrics supports TCF 1.0 and 2.0.
In addition to the requirements of the GDPR (EU), CCPA (Californian law) and LGPD (Brazilian law) are also included.
Our services
Usercentrics and UDG have successfully integrated the CMP solution into the websites and digital touchpoints of numerous well-known companies, including Porsche, arvato, Daimler, TEVA ratiopharm, BLANCO, KSB, Wittenstein, Hahn Automobile and many more.
As an official partner of Usercentrics, we support and advise our customers during the introduction of their consent management platforms as well as during further development, optimisation (e.g. to increase approval rates) and an international rollout.
On request, we are also happy to provide practical support with the visual design and/or technical implementation on your websites and digital touchpoints.
For this, we offer you the following services—based entirely on your individual requirements:
We provide practical support during the technical implementation or can implement this for you.
We are also pleased to offer customised development that extends beyond the standard Usercentrics functions.
On request, we can also provide UX consulting and design services.
Training for your employees is also available upon request.
Much more
Download our UDG Info-Flyer for more information!
