INCREASE IN SALES, MORE LEADS, HIGHER SHOPPING BASKETS
Maximizing sales through conversion rate optimization (CRO)
UDG is a Google Partner and is awarded with the "Conversion Optimization Certificate"
Following an analysis and redesign of the checkout funnel at our customer Erwin Müller, uplifts of up to 4% in the order rate (average order value) in the online store were identified as part of test monitoring. In addition, an increase in the commercial value of each visit by several cents (revenue per visit) was demonstrated as part of the multi-variant tests carried out.
A good user experience is crucial for success in digital marketing!
Making data-driven user experience measurable
User experience should not be left to random chance, it should be strategically integrated into the company.
We translate UX into concrete figures
With our Experience KPI Framework, we look at relevant metrics and optimize them sustainably. At the start of the project, we carry out a baseline measurement, which serves as the basis for further performance measurement.
UX success metrics:
Our KPI Framework
Commercial KPIs
Transaction Volumes
Revenue (Overall, Channel Split)
Average Order Value
Revenue per Visit
Customer Acquisition Costs
Average Margin
Engagement KPIs
Page Visit Goals
Downloads & Video Playbacks
Cookie Consent Conversion
Internal Search
Link & Button Clicks
Newsletter Subscriptions
Lead & Contact Forms
Experience KPIs
Accessibility (WCAG)
Time on Site
Average Visited Pages
Bounce Rate
Scroll Depth
Frustration Signals (Rage Clicks, ...)
Technical KPIs
Google Core Web Vitals
Largest Contentful Paint (LCP)
Interaction to Next Paint (INP)
Cumulative Layout Shift (CLS)
Google PageSpeed Insights
Lighthouse Reports (Tech.)
Green Coding Development
Systematic approach: From target definition to validation and implementation
Step 1:
Scoping & Targeting
Together, we define the most important KPIs, formulate targets and ensure that these can also be measured. In this context, we evaluate the necessary processes and tools.
Step 2:
Auditing & Ideation
Our team of experts review the customer journey (CX) using qualitative and quantitative criteria. The results are summarized in a prioritized list of measures and translated into test ideas.
Step 3:
Concept & Testing
Testing ideas are formulated into concrete test hypotheses according to the principle of "if, then, because..." and validated using A/B/n or multivariate testing. Our recommendation: No go-live without testing and valid results!
Step 4:
Roll-Out & Monitoring
Evaluation of the test results and roll-out of the winning variants on the live environment. Start of the next analysis & testing cycle. If necessary, implementation of further optimizations for sustainable KPI uplifts.
Clients who appreciate our CRO expertise
After a detailed analysis and then redesign of the cookie consent layer, we were able to demonstrate an increase in the consent rate of over 26% (engagement uplift) for one of our clients in the financial sector as part of a testing process. This enables our client to manage advertising budgets across all online channels in a much more targeted and efficient way in future and to optimize the costs of acquiring new customers (customer acquisition costs).
Conversion Rate Optimization Solutions
With an analytical focus on future technology and market developments, we evaluate innovations and continuously improve the portfolio of best-of-breed solutions for our Conversion Rate Optimization Services. Of course, we also work with our clients' already integrated, individual solutions and offer advice for an optimal technology and tool environment.
